Mike is a highly experienced marketer and change leader. Held senior roles in both the UK and NZ. He is responsible for Inland Revenue’s overall customer strategy; how IR understands and influences customer behaviour, bringing together data analytics, knowledge management, digital, marketing, corporate communications and relationships, and customer insight. Mike is ensuring Inland Revenue’s transformation is truly customer centric and that IR realises its goals of becoming an agile, customer centric and intelligence led organisation.
Previously Chief Marketing Officer for NZ's largest bank, with responsibility for all segments and full marketing mix from customer strategy to marketing communications, Mike led the highly successful integration of ANZ and National Bank brands. He enjoys leading and galvanising organisational change, working across businesses to create and drive high performing cross-functional teams and demonstrably deliver business objectives.